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the perfect place to put your poles
On the restraining bar, a fixed grip, or on the wall inside the gondola... maximum safety & convenience.
Finally, a place to put your poles!
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marketing where you've never gone before
Direct advertising shared revenue is what SPM ADVantage℠ is all about -- Local, Regional, and National.
Mix-and-Match with our DedicationLift℠ sponsorships for non-profit organizations!
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awareness & engagement
MDNA - keeps you in touch with daily guests
SPM CLUB GOLD - connects you to guests all year
SPM CLUB ELITE - connects you to the world
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we're changing the way you ride lifts
What started as a simple ski-pole holder device became a complete system of safety, convenience, passive revenue, and full-range marketing and communications.
safety
No more 'ski-withouts' or ventures out-of-bounds to retrieve poles. No more torn seats or bent poles from sitting on them, and -- oh yeah -- Insurance Discounts 🙂
REVENUE
Low leasing costs + revenue-sharing ADVantage™ and DedicationLift™ programs make ROI-to-Profit measurable in months, not years.
communication
Send out messages to everyone registered on the mountain about impending weather, lift closures, lost guest searches, or special events. Long-term Marketing integrations are available, too.
safety
40
%
Restraining Bar Use
40
Dropped Poles
No more dropped poles
Fiddling with ski poles is a big problem. Sitting on, bending, poking friends, tearing seats, in-lap, over the shoulder — dropped poles are javelins at first, and obstacles until retrieved.
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hands-free convenience >> watch what matters
The PoleMaster fixture gives a hands-free ride, allowing guests to keep better track of items (phone, gloves, goggles, etc.) and the PEOPLE they are with. Mom or Dad can focus on the child next to them, not two sets of poles and everything else.
boarders are people, too 😉
No poles? The PoleMaster fixture is designed to hold a drink also. Not only will your operations people appreciate not chasing poles, but more of the empty drink bottles make it to the trash can at the top instead of littering the run.
revenue
LOW Investment, BIG Return
Each PoleMaster fixture has 5 label positions, 4 of which are allocated to coupon and branding advertisements. The advertising revenue is split between SPM and the resort.
The 5th position is for use in the communication component of the Ski-PoleMaster system.
Return on Investment (ROI) varies from resort to resort, but is usually less than 1 year, and often immediate. In fact, the PoleMaster leasing fees are often fully offset (and there is a profit) at the installation event. If your Marketing department can help with some of the workload, your share is even greater.
Ski-PoleMaster works with you to determine the best mix of National, Regional, and Local advertising to match your resort's brand and purpose. (See the "Dedication and Sponsor Lifts" section for alternatives to direct advertising).
The Resort ADVantage Program
National and Regional advertisers, generally, bring in more revenue per impression than do Local businesses, but it's not all about the size of the check... giving back to the community is important as well.
Ski-PoleMaster works with your resort to find the best balance of revenue, self-promotion, and community support to suit your brand and purpose.
DedicationLift™ Sponsorship
Some resorts cannot (or choose not to) advertise (e.g. those on Restricted Land), so Ski-PoleMaster works with your selected non-profit organizations to procure sponsors for the PoleMaster fixtures.
The non-profit organization receives the bulk of the proceeds, and the PoleMaster fixture and support fees are covered. As our partner in the program, your resort receives funds to support the PoleMaster sponsorship.
NOTE: the DedicationLift™ program may also be mixed and matched with the ADVantage program.
Communication
Mountain Daily news & Alerts (MDNA)
- Guests-on-Mountain subscribe for the duration of their stay
- Selected Resort staff send informational updates
- Special alert types for lost skiers or emergencies
polemaster club gold
- Guests Opt-In for Shop Discounts or Special Offers
- Special Access to Resort Events
- Exclusive Access to SPM-CLUB Vendor Discounts
polemaster club elite
- integration with Resort Long-Term Marketing and Subscription Lists
- Exclusive Availability of Ski-PoleMaster and Resort Co-Branded Gear and Apparel
About Us
Ski-PoleMaster is an Arizona-based company (weird to think of snow in the desert, right?) with a passion for improving life and business for everyone. Transparently and honestly, we do what we say we will.
Safety & Convenience don’t have to be in conflict with profit.
“We’re Changing the Way You Ride Lifts”
need to know
- The PoleMaster™ Device
- SPM Club Levels
- SPM ADVantage℠ Coupons, Offers & Branding
- DedicationLift℠ Programs
- FAQ
- Small Print Stuff
Getting Started
- For Resorts
- For Advertisers
- Join the Ski-PoleMaster Connunity
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